Under Armour

Under Armour is a global performance brand that designs and sells athletic apparel, footwear, and accessories engineered to keep athletes cool, dry, and focused. The company was founded in 1996 by Kevin Plank, who designed the original moisture-wicking T-shirt in his grandmother's basement. It is headquartered in Baltimore, Maryland, and employs 16,000 teammates across more than 140 countries, with over 445 brand and factory houses worldwide.

The company's technical work spans moisture-wicking fabric technology, performance apparel engineering, footwear cushioning and performance systems such as HOVR and Flow, recovery technology through UA Recover, and digital training tools and experiences. Its portfolio covers apparel, footwear, and accessories for athletes ranging from professionals such as Stephen Curry to everyday users. Materials research includes work on regenerative and sustainable sportswear, pursued in partnership with UNLESS.

Under Armour states its mission as making all athletes better. Its stated values are Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably, and Fight On Together. Community initiatives include a goal of creating sports opportunities for millions of youth by 2030.