ZURU is a global consumer goods and technology company founded in 2003, operating across three divisions with over 5,000 team members in 30+ locations. The company manufactures and distributes toys and consumer products to major retailers in 120+ countries, producing 600,000 toys daily. Its toy portfolio includes award-winning brands such as Mini Brands, Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, and Smashers, developed through partnerships with major entertainment properties including Disney, Nickelodeon, Universal, and DreamWorks.
Beyond toys, ZURU operates two additional divisions. ZURU Edge develops consumer goods across pet care, baby care, beauty, home care, and health and wellness categories. ZURU Tech specializes in construction and manufacturing technology, including building information modeling (BIM) software, digital building construction platforms, and world-leading automation systems for production environments.
The company combines mass-market manufacturing capability with software and automation expertise. Its operations span consumer product development, global supply chain and distribution, and enterprise technology solutions for the construction and manufacturing sectors. ZURU maintains sustainability commitments through partnerships including Terracycle.