Fanatics operates a global digital sports platform where fans buy merchandise, collect trading cards, play games, and place bets through a unified application. The Fanatics App serves over 100 million fans in real-time, integrating ecommerce, free-to-play gaming, live events, sports betting, and real-time trading card marketplaces into a single ecosystem. The company manages relationships with 900+ sports properties and 5,000+ athletes.
The platform's technical foundation spans real-time and distributed systems, high-performance sportsbook infrastructure, global supply chain and merchandising systems, and real-time trading card marketplaces. Engineers work within cross-functional pods that own features end-to-end, from architecture through deployment. The organisation emphasises operational excellence through data and KPIs, with technical decisions made at the level of individual contributors shaping customer experience and system scalability.
With 22,000+ employees, Fanatics operates as a pragmatic technology organisation that balances building custom distributed systems with adopting best-in-class solutions where appropriate. The engineering culture prioritises speed and scale without sacrificing reliability, positioning the company at the intersection of commerce, technology, and sports culture.