AUTO1 Group is a technology company operating across more than 30 European countries, built around the used-car market. Since its founding in 2012, the company has traded over 5.8 million cars through a portfolio of distinct brands - AUTO1.com for wholesale trading, Autohero for retail sales to consumers, and wirkaufendeinauto.de for private sellers. Its network includes 60,000+ active dealers, 150+ logistics centres, and 725+ pick-up and drop-off locations.
The group employs over 6,300 people across more than 55 nationalities. Its competitive positioning rests on combining technology, data, and operational excellence to simplify the buying, selling, and financing of used cars. The company claims to offer Europe's largest selection of used vehicles through its interconnected platform infrastructure.
AUTO1 Group operates as a multi-brand entity, with each brand serving distinct customer segments within the automotive ecosystem. The company's scope extends beyond trading into logistics, platform development, and financial services, all underpinned by data-driven operations and a focus on streamlining customer experience.