BMW AG

BMW AG is a Munich-headquartered manufacturer of premium automobiles and motorcycles, founded in 1916 and employing more than 125,000 people worldwide. The company operates four brands: BMW, MINI, Rolls-Royce and BMW Motorrad, and extends beyond vehicle manufacturing through BMW Group Financial Services and digital mobility solutions. Production facilities are located globally.

Technical work at BMW Group spans electric vehicles, autonomous driving technologies, artificial intelligence, robotics, digital transformation, automotive engineering and sustainable transportation. The My BMW App, a digital mobility product for BMW customers, has more than 14 million users across 90 countries.

BMW Group describes its brand ethos as "Sheer Driving Pleasure" and states commitments to environmental responsibility and social sustainability, to German engineering standards combined with new technology, and to sustainable innovation across a heritage of over 100 years.