Ströer SE & Co. KGaA is a German media company combining out-of-home advertising, digital media, dialogue marketing, e-commerce and digital-as-a-service offerings into integrated advertising solutions.
Ströer SE & Co. KGaA is one of the leading German media companies, combining outdoor advertising (out-of-home), digital media, dialogue marketing, e-commerce and digital-as-a-service (DaaS) offerings into integrated, end-to-end advertising solutions. The company refers to this combination as its "OOH-plus strategy". It employs approximately 11,850 people at locations throughout Germany and is listed on the MDAX of the German Stock Exchange.
The company's out-of-home business covers around 300,000 media offerings, spanning traditional advertising pillars, billboards, city light posters and mega lights, together with more than 7,000 digital public video screens across Germany. Its digital portfolio comprises over 250 digital media brands and thematic channels, among them t-online, described as Germany's largest digital reach, and watson. Further holdings include asambeauty, a cosmetics e-commerce offering, and Statista, a business data as a service offering.
Technical domains across the group include out-of-home advertising technology, digital public video screens, digital media, e-commerce, business data as a service and dialogue marketing. Ströer reports revenue of 2.05 billion euros for fiscal year 2024 and provides individualized, fully integrated solutions along the entire marketing journey.
