WPP Media is WPP's global media collective and the world's largest media investment group. The company manages some $65 billion in media investments on behalf of brands, employing more than 40,000 media experts across 160 offices in over 80 markets. Its stated orientation is toward the AI era: it holds that in a world reshaped by artificial intelligence, media is everywhere and in everything, and it organises its work around that premise.
The technical work spans artificial intelligence, marketing technology, data analytics, media planning and buying, privacy-first data collaboration, personalised media delivery, and creative and production technology. Central to this is Open Media Studio (OMS), a platform built for privacy-first collaboration that draws on trillions of data points and advanced AI. OMS forms part of WPP Open, WPP's intelligent marketing system. The company takes an integrated approach that spans creative, production, data, commerce and personalised media, with an emphasis on measurable business outcomes at scale.
WPP Media's client work cuts across several industries, including luxury goods (Cartier), food and beverage (Weetabix), sports and gaming (Dream11), mobility (Uber), telecommunications (Nokia) and technology (Google Workspace). Roles at the company touch AI systems, data engineering, measurement and media technology applied at global scale.
