Dentsu is an integrated growth and transformation partner founded in 1901 in Tokyo, Japan. The company operates across approximately 120 countries with around 68,000 employees, serving clients across every industry vertical. Its work spans Media, Customer Experience Management (CXM), and Creative capabilities, with technical domains centered on data, technology, and creativity.
The firm operates through a network of global leadership brands, each specializing in a distinct area: Carat for media services, Merkle for data-driven CXM, iProspect for digital performance marketing, dentsu X for integrated media, and Dentsu Creative for creative services. In fiscal year 2024, Dentsu reported net revenue of 1.2 trillion yen and ranked as the seventh-largest advertising agency network worldwide, according to AdAge.
Dentsu positions its work around end-to-end experience and business transformation. The company states a focus on creating sustainable growth for brands, people, and society, aiming to deliver meaningful outcomes for clients and communities. Its broad geographic footprint and multi-disciplinary model allow it to handle both local and global mandates.
