Playtika develops and publishes free-to-play casual and social casino games for mobile platforms and social networks. Founded in 2010 with Slotomania, the company has expanded its portfolio through organic development and strategic acquisitions to engage millions of players daily. The company listed on NASDAQ in 2021.
The business operates at the intersection of data science and game design. Playtika employs machine learning and artificial intelligence to personalise player experiences and optimise live game operations throughout the year. The company's approach emphasises combining creative design with quantitative analysis to drive both user engagement and product innovation.
Playtika maintains a global presence with origins in Herzliya, Israel. The organisation values data-driven decision-making, teamwork, and ambition in pursuit of continuous product improvement and player acquisition across its casual gaming portfolio.