Qiddiya Investment Company is the holding company for for-profit investments within Qiddiya, a large-scale masterplanned development in Saudi Arabia backed by the Public Investment Fund. Spanning more than 360 square kilometres in the Tuwaiq Mountains, approximately 40 minutes from Riyadh, Qiddiya is being developed as a destination centred on entertainment, sports, arts and related experiences.
The company's portfolio includes Qiddiya City, the flagship mixed-use destination; Six Flags Qiddiya City, a theme park featuring record-breaking attractions; PlayMaker Studios, a film and production facility; and Saudi Entertainment Ventures (SEVEN), an entertainment-sector investment platform. These projects represent substantial undertakings in theme-park development, real estate and destination masterplanning, film production infrastructure, and entertainment ecosystem creation.
Qiddiya Investment Company operates across multiple technical domains including large-scale masterplanning, sustainability and ESG implementation, entertainment venue development, and hospitality infrastructure. The organisation positions itself as contributing to Saudi Vision 2030 through the development of transformative leisure and cultural destinations.