Laurel builds an AI Time platform that automatically captures work activity for professional services firms, generating accurate timesheets and connecting time data to business outcomes. The platform reconstructs how professionals spend their days with contextual accuracy, eliminating manual timesheet entry for accounting, consulting, and law firms.
The company's technology relies on activity recognition, machine learning, and enterprise-grade security infrastructure, including field-level encryption and regional data residency options. Laurel processes over $5 billion in gross market value annually for customers, which include EY, Grant Thornton, Reed Smith, and hundreds of other firms. Named customers have reported profit improvements of 4–11%, with an average of 28 additional billable minutes per professional per day.
Laurel was founded by a former litigator and is backed by IVP, Google Ventures, and 01A. The company operates with a remote-friendly work policy and frames its mission around returning time to professionals, moving away from traditional six-minute billing increments.
