Canadian Tire Corporation
Canadian retail group founded in 1922, operating banners including Canadian Tire, SportChek, Mark's and PartSource, plus financial services and the Triangle Rewards programme, across Canada.
Canadian Tire Corporation is a Canadian retail group founded in 1922 and headquartered in Canada, where it operates a family of retail banners and financial services. The company employs 58,000 people across roughly 1,700 retail locations and reports annual revenue exceeding $17.8 billion, serving millions of customers each week.
The business spans several industry verticals, including automotive parts, sporting goods, home products, apparel and workwear, and financial services. Its retail banners comprise Canadian Tire Retail, which offers automotive, home and seasonal products; SportChek, Sports Experts, Pro Hockey Life and Atmosphere in sporting goods and outdoor apparel; Mark's in apparel and workwear; and PartSource in automotive parts. Canadian Tire Financial Services provides financial products, while the Triangle Rewards loyalty programme underpins customer relationships across the group.
The company also sells a range of owned brands designed for Canadian conditions, among them MotoMaster (automotive), Mastercraft, MAXIMUM, Yardworks, CANVAS and WOODS. Canadian Tire Corporation reports 98% brand recognition in Canada and describes its culture in terms of its Canadian heritage since 1922, a commitment to innovation and community, and a focus on helping Canadians work, play and live better in every season. Its stated footprint is Canada.