BBVA is a global financial services group operating across more than 25 countries with over 121,000 employees and a customer base exceeding 80 million. Founded in 1857, it maintains strong market positions in Spain and Mexico, with leading franchises across South America, the United States Sunbelt region, and Turkey through its stake in BBVA Garanti. The company provides retail, commercial, and digital banking services worldwide.
The organisation is undergoing comprehensive digital transformation, positioning itself at the centre of modernising banking globally. Its technical focus encompasses digital banking services, data-driven analytics, customer experience design emphasising simplicity and transparency, and data strategy treating information as a strategic asset. BBVA operates within a framework of responsible banking, integrating sustainability and social inclusion into its core model and policy decisions.
Strategically, BBVA frames its purpose around making financial opportunities accessible to all people. The company emphasises data-driven insights to strengthen customer relationships, continuous innovation in digital services, and adaptation to an evolving financial landscape shaped by digitalisation, changing customer expectations, and competition from technology companies. Its stated values - customer first, think big, and one team - guide operations across its global footprint.