SwissBorg operates a crypto wealth platform launched in 2017 from Lausanne, Switzerland. The Wealth App connects to major cryptocurrency exchanges including Binance, Kraken, and Bitfinex, enabling users to manage digital assets across multiple venues from a single interface. The platform serves over 630,000 verified users who collectively manage more than $1.1 billion in assets.
The company's Smart Engine optimises trade execution by routing orders across connected exchanges to secure competitive pricing. This execution-routing technology addresses a core challenge in cryptocurrency trading: fragmented liquidity and inconsistent pricing across venues. SwissBorg holds French PSAN/DASP registration and operates within European regulatory guidelines, treating compliance and security as non-negotiable requirements.
The platform incorporates token-based governance through the BORG token, which grants users decision-making authority over protocol evolution. This structure reflects SwissBorg's emphasis on community participation and decentralised governance. The company positions itself as serving both novice investors seeking to improve their investment practices and experienced traders managing substantial portfolios, combining wealth management tools with educational resources.