NielsenIQ provides consumer intelligence and market research to manufacturers and retailers worldwide. Founded in 1923 and headquartered in Chicago, the company serves over 23,000 customers including major brands such as Walmart, Kenvue, and Coca-Cola. With approximately 30,000 employees globally, NielsenIQ operates across retail, consumer packaged goods, and media analytics.
The company's core offering centres on shopper data, market measurement, and consumer behaviour insights. Its Full View™ platform aggregates data across customers, channels, aisles, and digital interactions. NielsenIQ combines traditional market measurement with AI-powered predictive analytics to deliver insights spanning innovation, brand performance, and media effectiveness to support business decision-making across the consumer goods and retail sectors.
