Hastings Direct

Hastings Direct is one of the UK's leading general insurance companies, founded in 1996 and headquartered in Bexhill-on-Sea, East Sussex. The company provides digital-first, data-driven insurance products to customers across the United Kingdom and holds over 4.4 million live customer policies. It employs approximately 4,800 colleagues across four locations: Bexhill, Leicester, London and Gibraltar. Hastings Direct is part of the Nordic insurance group Sampo.

Its product range covers motor, bike and home insurance, each rated Defaqto 5 Star, alongside YouDrive, a telematics-based insurance product. The company's stated areas of technical focus include digital innovation, data-driven decision making, telematics, insurtech and digital insurance platforms, and sustainable practices. Its stated mission is to be the best and biggest digital insurance provider in the UK market, with a commitment to making insurance straightforward, transparent and accessible.

Operations are guided by a 4Cs framework - Colleagues, Customers, Company and Community - which the company treats as interconnected priorities spanning employee wellbeing, customer satisfaction, business growth and community impact. Hastings Direct was recognised as the number one Best Big Company to Work For in 2024 and 2025, and states an investment in sustainable practices.