Florida Blue is a health insurance and health solutions organization operating in Florida. Founded in 1944, it has nearly 80 years of history in the state, generating approximately $32 billion in annual revenue and serving millions of Floridians. The company is the state's Blue Cross Blue Shield licensee.
The organization provides a range of insurance products, including comprehensive medical plans for individuals, families, and businesses, dental coverage, and Medicare plans for eligible beneficiaries. Its core mission centers on delivering affordable, accessible healthcare coverage.
Florida Blue adopts a whole-person approach to health, investing in community health initiatives and innovative solutions that address social determinants of health. The company operates through the Florida Blue Foundation and community centers, and supports members via personalized care management teams. Internally, it promotes a 'Be Well, Work Well' culture.
