Cloaked, founded in 2020 and based in Lowell, Massachusetts, is a consumer privacy and identity protection platform. The company provides tools that allow users to generate unlimited masked identities - including emails, phone numbers, passwords, and virtual payment cards - and automatically remove personal information from over 1,000 data broker websites. The platform has protected more than 10 million identities and facilitated the removal of over one billion records from data brokers.
The Cloaked Platform operates across several technical domains, including AI-native privacy solutions, autonomous agents, and digital footprint management. In addition to identity masking, its consumer plans bundle dark web and SSN monitoring, spam call blocking, a built-in VPN, and $1 million in identity theft insurance per plan. A private payment solution, Cloaked Pay, is currently in development on an invite-only basis.
The company raised $375 million in a Series B funding round. Cloaked positions itself at the intersection of consumer privacy and identity protection, a space of growing regulatory and public interest as data breaches and identity theft become more prevalent.
