ApplePie Capital operates a marketplace platform that connects franchisees, franchisors, and capital providers to streamline franchise financing. Founded in 2014, the company has originated over $3 billion in loans across more than 200 franchise brands, including partnerships with Anytime Fitness, Jersey Mike's, and Orangetheory Fitness.
The platform addresses the fragmentation and inefficiency of traditional franchise lending by creating a direct connection between borrowers and capital providers. This approach has generated strong customer satisfaction, with an Net Promoter Score of 83, substantially above the financial services industry average of 34.
ApplePie Capital serves the franchise industry with end-to-end financial solutions designed around the specific needs of franchise businesses. The company was founded on the recognition that traditional lending practices were failing franchise entrepreneurs, and its platform aims to simplify the capital acquisition process for franchisees while creating economic opportunity in local communities.
